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VIP Library – Tools & Tech
When I launched my most recent business I took it upon myself to really dig deep into the Marketing Automation solutions on the market.
I had used Hubspot for years, but their $800/mo starting price tag for their marketing solution was a non-starter for a new startup that needed to use that capital on hiring and other vital expenses.
I had received many recommendations to check out InfusionSoft over the years so I went and checked them out. Around this time last year they had just started rolling out their lower tier, small business version of their software called Keap. But their sales process left me high and dry and couldn’t even get me into a trial account even after 2 weeks which completely turned me off from the platform. (Full Disclosure: I have taken a look at InfusionSoft (not Keap) in deeper detail, and it does come with a lot of stuff out of the box. Still it loses points on critical integrations to other major software providers)
Then I came across Active Campaign. They had a free trial, and as I ran down the list of what they integrated with in my existing technology stack, they all had native integrations or easy to use Zaps! That means instead of custom coding I could get right to work on doing what mattered: building marketing automations and sales automations for my business.
If you’re looking for a robust, scalable solution that will do everything you need it to do and much, much more, be sure to checkout ActiveCampaign. Their priing structure is both afordable, and fair. Not to mention they’ve raised over $100M, so it’s a safe bet they aren’t going anywhere anytime soon.
VOIP & 2-Way SMS Provider:
I have been using JustCall for the past year and Grasshopper before that.
But let me just say, the two cannot be compared when it comes to the level of technology you actually get.
JustCall has so many amazing features that make it in a completely different league compared to Grasshopper:
- 2-Way SMS
- SMS Automation & Workflows with direct integration to Hubspot, Infusionsoft, & ActiveCampaign.
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