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VIP Library – Branding
Your brand is how your prospective customers and customers alike perceive your company. If it gives them a bad feeling at first impression they will judge you mercilessly. This could end up in your company losing sales before you ever even get a chance to prove your worth.
Here’s a well branded example:
Some key elements to take note of here:
- Consistent font usage.
- Consistent brand colors.
- Consistent look and feel.
- Consistent image quality.
Notice the key word here?
By having everything professional and consistent, you are relaying to your audience that your company is also professional and consistent. All of that information pass through their eyeballs, to their brains, to their emotions, all in the blink of an eye without saying a word. Super powerful stuff here.
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