White Hat vs Black Hat SEO: What to Do and NOT to Do in Your Cleaning Business

In the world of SEO, the possibilities are endless.


There are so many ways you can increase traffic to your website — some of them are good, some of them are bad; one method leads to long-term success, while the other leads to uncertainty and short-lived victories.


Now, in your cleaning business, we know you want to boost your traffic to your website. Because who doesn’t, right? And this is why you should be aware not only of the ethical practices but the unethical practices as well.


Below is the definition of white hat, black hat, and grey hat SEO, and what they mean for your business. 


White Hat SEO


In general, white hat SEO is the practice of SEO within the ‘normal’ guidelines. This practice targets the audience in organic ways and employs tactics suggested by search engines. We typically use white hat SEO every day by optimizing our web pages. 


Techniques used in white hat SEO are:


Keyword research – Researching the right keywords and long-tail keywords are crucial to your overall SEO strategy. Place them well in page titles, headings, links, and meta descriptions.


On-page SEO – On-page SEO includes all the actions you can take on your website pages that improve your ranking in search results. 


Link building – Internal links help not only your readers but also helps search engine crawlers understand your content better. Use internal links within your pages and blog posts to increase the time spent on your website.


Writing quality content – Search engines favor high-quality content because they prove to crawlers that your site is useful and appropriate to show readers. To create rich content, write complete, useful, and relevant information that’s easy to read.


Black Hat SEO


If white hat SEO employs the ‘normal’ tactics, black hat SEO is the opposite, employing ‘risky’ or unethical tactics to climb the ranks. Instead of focusing on the audience and organic searches, black hat SEO is focused on playing cheap tricks on the search engine. 


Black hat SEO is used by those who want to take the shortcut, instead of building traffic over time. And although there are no official penalties for SEO rule-breakers, employing black hat tactics could lead to the banning of your site from search engines and de-indexed from its database.


Techniques used in black hat SEO are:


Blog content spamming – Spamming includes unethical practices like publishing blog posts that don’t serve a purpose but to spam keywords. Additionally, irrelevant blog post comments are also considered as spam. 


Keyword stuffing – Using too many keywords not only annoy your readers but they also send the wrong signals to search engines. Try to spread your keywords evenly on your content and place them wisely.


Link farming – A link farm is a group of websites that hyperlink to each other to increase their position in SEO rankings. This is a more elaborate attempt, but not advisable, otherwise. 


Hidden texts and links – Hiding texts or links are one way to increase traffic. For example, some black hat SEO practitioners use white text over a white background to include additional keywords.


Did you know? The terms ‘black hat’ and ‘white hat’ actually comes from old cowboy movies where bad guys wear black hats and good guys wear white.


Grey Hat SEO


Grey hat SEO is the practice of techniques that fall between black and white hat SEO. 


And while black hat SEO is straight-up unethical, grey hat SEO gets a little bit more sneaky.


Techniques used in black hat SEO are:


Creating dummy accounts – Dummy accounts can be created on social media to create backlinks to the website and mention specific keywords. 


Redesigning pages – This is when web pages or blog posts are re-arranged and re-designed to make them look like new pages.


Content spinning – Content spinning is when you copy someone else’s content, edit them, and change some words to call it your own. Some might say this is ‘research’ when you get your info from many sources — this is why it’s in the ‘grey’ area. 






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