Top 5 Signs Your Cleaning Business Needs a Brand Refresh

Is your branding out of fashion? Has your cleaning business stopped growing? 

You need a brand refresh!

Each year, the market is constantly changing as unforeseen events come up, and as the evolution of technology develops at a breakneck speed. So, if you’re not updating every few years, you could be missing out on a lot of opportunities. 

A brand refresh can keep you in the loop and breathe new life to your cleaning business.

And we’re not just talking about a new logo — we’re talking about branding updates, from your color palette to brand voice, corporate narrative, and overall service design.

Here are the signs you need a brand refresh:

1. You’re on a plateau

When your company isn’t growing anymore — perhaps you see a decrease in incoming leads or conversions has declined severely — you should check if your brand identity is still relevant to the current times. 

There has been a big shift because of the pandemic, radically changing the way the market behaves, and this is a major reason why you should consider and devise a new strategy. 

2. You’ve expanded your offerings

In contrast to not growing, maybe you’ve grown so much that your brand identity doesn’t fit you anymore. 

The coronavirus pandemic has closed many doors but it has opened to a lot of new windows as well. If you’ve been capitalizing on this as a cleaning service company, you may have expanded your offerings, and maybe you’ve grown so much that you now fit in a different category. Take this time to re-introduce your brand to the new world. 

3. You’re reaching a new audience

To reach a wider audience, you need to adapt your brand to your target market. Who are you trying to reach? What are they into? 

Take a look at what other brands are doing and analyze what they’ve got that attracts the target market you’re trying to reach. You can implement a brand refresh strategy, from changing your logo, colors, or simply changing the way you communicate with them by developing a brand voice. Subtle changes to your branding may not be too obvious but it makes a whole lot of difference when you’re trying to reach a new audience. 

4. You’ve got more competition

In order for your cleaning business to stand out in the cleaning industry, you’ll need to differentiate yourself by implementing a brand refresh strategy

You can’t cut through the noise if your branding is outdated and out of fashion. Remember that today’s crowd is tech-savvy and picky, given that they’re offered a plethora of choices, so use your brand identity to make sure you stand out from the competition.

5. Your employees need a boost

Refreshing your brand could remind your employees why they are working there in the first place. Putting emphasis on the ‘why’ and the mission of your company may be brought up by a successful rebranding campaign.

Create a brand that your employees and team members can be proud of! 

A brand refresh is an opportunity to capture not only the attention — but the hearts and minds of your customers, making it an essential part of your marketing strategy. 

Clean Fortune specializes in helping cleaning companies grow, making it easier for you to implement a brand refresh strategy in place. Ask us how!