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A Guide to ‘On-page and Off-page SEO’ and Why it Matters to Your Business

 

On-page. Off-page. Sounds simple enough, right? Not quite!

 

SEO or search engine optimization is a topic that covers a lot and it could be overwhelming to learn all the nitty-gritty of driving traffic to your website. So, to understand it from a bigger perspective, we’re going to tackle its two divisions — on-page and off-page SEO. 

 

Here’s a quick guide to help your cleaning business develop a more effective SEO strategy:

 

On-page SEO

 

On-page SEO is the process of optimizing your website by using direct measures on your own pages. It’s done to increase your position on search rankings and includes the most common tactics like using keywords on your content, as well as optimizing tags and meta descriptions. 

 

Other factors of on-page SEO include page speed performance, content quality, URL structure, internal linking, page performance, etc.

 

Why does it matter?

 

On-page SEO matters because it’s the foundation of your overall SEO strategy. Without it or with the lack of it, your content wouldn’t have structure and it would be hard to understand by both search engines and your website’s users. 

 

It’s also important to note that nowadays, search engines prioritize the user experience rather than search engine crawlers. So, put your energy into creating well-structured content by using on-page SEO.

 

Below is an on-page SEO checklist to help you out: 

 

On-page SEO checklist:

 

  • Keywords – As a strategy, use long-tail keywords that are more specific and write them in a natural language for voice searches.
  • Title tags – Limit your characters to around 50-60 and place keywords preferably close to the beginning.
  • URL structure – Label your URLs with a directory system. Keep them short, include your keywords, and make them represent what the page is all about.
  • Meta descriptions – Meta descriptions help the audience and search engine crawlers distinguish what the page is all about. Use them smartly and write a concise copy.
  • Internal linking – Internal linking promotes usability and encourages visitors to read more on your website.



Off-page SEO

 

Off-page SEO is more about increasing domain authority, relevance, and popularity. While you cannot control off-page SEO directly, you can still control it indirectly and create an impact on your ranking. 

 

In general, off-page SEO includes factors that prove the quality and relevance of your content. It relies more on human behavior and refers to the factors that help you rank which are outside of your physical website. 

 

Why does it matter?

 

Off-page SEO matters because even though it’s not physically part of your website, it directly and greatly affects the way you rank. Keyword optimization and title tags matter, but trustworthiness and authority also play a big role in your overall strategy.

 

Below are actions you can take to get better at off-page SEO.

 

Off-page SEO checklist:

 

  • Backlinks – Increase the number of backlinks to your site by building relationships with your peers and audience.
  • Domain authority – Improve your domain authority by publishing high-quality content and building a fast and responsive website. 
  • Social media marketing – Each share is a vote of confidence for search engines, so create shareable content to increase traffic.

 

Summary

 

To establish a well-thought-out and complete SEO campaign, you’ll need both on-page and off-page SEO. These two areas are essential to your strategy and work together to help boost your cleaning business in search engine rankings. 

 

Remember, today’s search engines put user experience first. So, in everything that you do — think about your users!

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